Skip links
About us

ICONA

We started our ambition to reach the highest levels of innovation and evolution in architecture by traveling to Dubai city where most global architectural offices meet to draw new horizons in architecture around the world.

This is where our dream began to establish our architectural office after years of experience in the global market with a specific and sharp vision, which is to keep on trying to overcome the place and time by creating designs that stand out from the competition throughout its existence despite the change of events and time.

Asking God to help us with what we seek for, and to reach our goal believing that only him can enlighten our way by his blessing.

Vision

01

We believe design is much more than form making, Aesthetics, Functionality or Problem Solving, It needs to be a value adding preposition. A service that nourishes our day to day lives.

For us architecture has always been about the people, how they use, live, feel and experience our built environment.

We carry a human centered approach in our work aiming to make a difference in the everyday lives of the people through design.


We are icona designs. We are Architects. We’ve lived and breathed this profession from our earliest days, and looking forward to dedicate ourselves to the professional work of architects allowing us to expand already acquired, knowledge and practical skills.

 

Brand visual language

THE VISUAL LANGUAGE USES ELEMENTS TAKEN DIRECTLY
FROM THE LOGOTYPE, THIS LANGUAGE SPEAKS TO THE MAIN KEY AREAS,
BEING FORM, SUPERIORTY, CONTINUITY AND PERFECTION.

FORM

Rounded Edges
are designed
to represent form,
along with ingenuity
and stability.

SUPERIORTY

Vertical lines
symbolize power with
a strong base & also
signify superiority &
progress.

CONTINUITY

Open infinity conveys
unity and continuity,
& the merging of two
O’s represents completion,
and harmony.

PERFECTION

circle are universally
symbolic for wholeness,
perfection, completeness
and it represents
cyclic motion.

CONNECTION

Representing the customer design journey, as the brand aims for building a strong connection to translate customers desires into reality.

DYNAMIC

Representing the brand ability to cope with the market fast-changing design trends and different design directions.

LEADING

Representing leadership qualities, which always puts the brand in a superior position comparing to its competitors.

STANDING OUT

Representing the brand uniqueness in offering a customized journey that elevates the brand.

MESMERISING

Representing the brand ability to offer a mindfull experience which fulfills all senses through the design.

Founders

01
Kareem Saadany

Kareem Saadany

Chief Executive Officer (CEO)
Ahmed Hamdy

Ahmed Hamdy

General Manager
Hamada Abdou

Hamada Abdou

Design Manager
Explore
Drag